80 Media Industry Acronyms You Should Know
At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling lost and confused is completely understandable with so many acronyms flying around these days.
From the media industry alone, we could easily pull together a list of hundreds of acronyms and terms. Instead, we’ve narrowed it down to a slightly less overwhelming list of 80 acronyms – along with brief, high-level definitions – we thought you should know. Whether you’re new to the industry or not, take a scan through the list below to see how many you know and what new acronyms you can learn.
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Digital Marketing General Acronyms
ABM – Account Based Marketing
A marketing strategy that uses highly-targeted campaigns to communicate with individual prospects or customer accounts as markets of one.
ARM – Audience Relationship Management
This is an Omeda trademarked term. Salespeople have CRMs (Customer Relationship Management), Marketers have ARMs. ARM is a technical and strategic approach designed to maximize audience engagement. Learn more here.
BOFU – Bottom-of-Funnel
In a typical purchase or customer journey funnel, this content is aimed at moving a potential customer from the lower levels of the funnel into the purchase stage. Examples include case studies, demos, events and consultations.
CRO – Conversion Rate Optimization
Using strategy, design techniques and testing to improve the online experience for website visitors in order to increase conversions.
CTA – Call to Action
Some type of action you want a person to take that can be placed anywhere in your marketing. This could be in the form of a button, image, text link, webinar signup, and more.
LP – Landing Page
The initial webpage a user visits on a website.
MA – Marketing Automation
The automated process to manage marketing functions by automatically deploying campaigns across multiple channels, connecting with audiences based on logic, triggers and behavior. Get our Marketing Automation Best Practices Guide to learn more.
MARCOM – Marketing Communications
Also known as MCR (Marketing Communications Resources), these are various marketing messages that a brand can use on different platforms to reach specific audiences.
MOFU – Middle-of-Funnel
In a typical purchase or customer journey funnel, content in the middle of the funnel helps potential customers consider more about your brand. Examples include webinars, surveys and educational resources.
MQL – Marketing Qualified Lead
More qualified than a typical lead, an MQL has indicated some interest in a brand, but is likely not ready to be handed off to Sales (see SQL).
RTB – Real-Time Bidding
Part of programmatic media buys, it refers to the buying and selling of digital advertising inventory in real time.
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