The Best Ideas Can Come From The Most Unexpected Places One of the largest impacts of the current environment is the toll on relationship-building and maintaining a connection with those that interact with your brand one way or another. Everyone has turned to the virtual life (better known as Zoom), whether it is for events, […]
Social media has completely changed the way that people interact with one another in society today. Connections that would typically have faded over time are being maintained thanks to Facebook. A look into the life and thoughts of CEOs and celebrities alike can be easily accessed on Twitter and Instagram. LinkedIn allows you to network […]
Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party data reigns supreme is essential. Here’s why. First-party data holds a lot of value, growing increasingly crucial as we consider the addition of new privacy laws […]
Last year, over 300 billion emails were sent globally. In the Omeda ecosystem, 4.7 billion emails were sent across 185,000 different deployments. While every one of these emails was a legitimate message from professional content producers in B2B media, consumer media, non-profit associations, and other professional services, sometimes emails don’t arrive. We recently released a […]
If you’re looking to grow your audience, a strong top-of-funnel marketing strategy is critical. Potential customers at the top of your funnel need to understand what you offer before you can move them deeper into your funnel (and start converting those leads into customers!). Top-of-funnel leads are very early in their buying journey, and are […]
Is your overall delivery below the Omeda average (97%)? Are your open rates low (<14%)? Do you have corporate domains that are reporting 0 bounces, 0 opens, 0 clicks, 0 unsubscribes? Have recipients complained that they don’t see your emails? Learn how to address these questions and improve deliverability to corporate domains, build back email […]
The key to a strong email deliverability strategy lies in consistency, continuous improvement, and most importantly—engagement. Engagement trends have a huge impact on deliverability, so fostering an environment ripe for engagement is your best bet to ensure your emails always land in recipient inboxes. Here are 4 top trends to keep in mind as you […]
Cultivating a loyal and engaged audience goes beyond getting impressions and clicks – It’s about building a thriving community. In this article, learn how to transform your passive audience into an active and interconnected community. From fostering meaningful interactions to leveraging the power of shared interests, discover the keys to turning your audience into a […]
Ask any marketer what they dislike the most about email marketing and you’ll likely hear something about filters and the dreaded spam folder. We get it. It can be frustrating—after spending countless hours crafting the perfect email and clever subject line, having your email land in the spam folder is a tough pill to swallow. […]
At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling lost and confused is completely understandable with so many acronyms flying around these days. From the media industry alone, we could easily pull together a list of hundreds of acronyms and […]
