Social media has completely changed the way that people interact with one another in society today. Connections that would typically have faded over time are being maintained thanks to Facebook. A look into the life and thoughts of CEOs and celebrities alike can be easily accessed on Twitter and Instagram. LinkedIn allows you to network […]
Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was named a 2022 SIIA CODiE Awards finalist in the Best CDP category. CODiE finalists represent the best products, technologies and services in software, information and […]
As website visitor traffic remains high, there is an opportunity to better engage with your website visitors. Whether this be capturing your unknown website visitors to convert them into new, known audience members, or better serving the known visitors you already have, now is a great time to revamp your website messaging. One of the […]
With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate. Even within the Omeda Client Success team, there has been healthy conversation on the benefits to both sides. There are many valid reasons why we should not be gating at this […]
The team drafted this blog after listening to questions that were coming in from diverse industries on how to track metrics and conversions. While there is not a singular marketing plan that fits all, there are methods for keeping track of the metrics and conversions in order to 1. Make the marketing plan stronger as […]
Web tracking is a powerful and useful element of audience marketing. Omeda’s web tracking script is something that is often set up, but never utilized at its full potential. Understanding the actionable data web tracking brings combined with your first-party data can lead to great opportunities to further your audience communication and engagement. You may wonder, what exactly can it do? By default, Omeda’s […]
California votes passed ballot Proposition 24, the California Privacy Rights Act of 2020 (“CPRA”) on November 3, 2020. The CPRA makes changes to the 2018 California Consumer Privacy Act (“CCPA”), which sets regulations for companies that conduct business in California. It goes into effect on January 1, 2023 and only applies to personal data collected […]
While this holiday season will be different due to the pandemic, there will still be a flurry of promotional emails into your audiences’ inboxes. During this time of increased volume, creating a strategy to achieve the strongest inbox placement is important. The volume coming through in November and December is significantly more than any other time of […]
Every year the fall is packed with conferences and events. Our team has been on the road for consecutive weeks at a time attending various industry shows. All of the traveling and networking that industry shows bring is a whirlwind, and getting back into the swing of regular workdays and a routine makes it difficult […]