by the Subscription Management Team With audit and interim issues quickly approaching, the Subscription Management Team wanted to remind you of a few things: Before Your Audited Issue: If you’re using our OEC tool, be sure to work on any uncoded responses so that the records will process prior to the issue. It is a good […]
Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable. Another important goal for the audience development team – which relates to growing your audience – is making sure your database […]
With the COVID-19 outbreak and the stay at home orders, individuals and companies have had to quickly adjust to the way their businesses are operating. In an event-heavy industry, being unable to come together for trade shows, business meetings, and networking events has significantly impacted the business model for most, if not all media brands. […]
How are you developing integrated programs to drive new revenue? Are you utilizing evergreen materials? What is the ideal team structure? How are you preparing your sales team? Below is a list of do’s and don’ts we’ve collected from both our client community and some of our client success team on how they plan for and […]
Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high level insights for curating the best content and activating your audience: 1. Less is More. Be Impactful in One Channel and Then Expand. Joe Pulizzi […]
Today’s consumer has more access to content than ever before. They have the ability to open almost any content at any time and place. With this access being a simple swipe or click away, brand marketers need to be on top of their game when it comes to pleasing their consumers. Your audience not only […]
Earlier this year we published our initial Virtual Events Do’s and Don’ts insights. As virtual events have had time to evolve, we thought it would be timely to note some of the trends and best practices we have noticed and heard about from our client community. The late summer and fall seasons have been packed with virtual events, […]
Since the start of the pandemic, audiences are visiting the web for more content than usual. They are increasingly online for a variety of reasons – from finding the latest news, connecting and communicating with peers, and replacing in-person events. We thought it would be an appropriate time to measure and compare our clients’ website traffic from November 2019 to March and April 2020. The […]