The Best Ideas Can Come From The Most Unexpected Places One of the largest impacts of the current environment is the toll on relationship-building and maintaining a connection with those that interact with your brand one way or another. Everyone has turned to the virtual life (better known as Zoom), whether it is for events, […]
With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate. Even within the Omeda Client Success team, there has been healthy conversation on the benefits to both sides. There are many valid reasons why we should not be gating at this […]
Visitors will be required to share their contact information in order to view this article. With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate. Even within the Omeda Client Success team, there has been healthy conversation on the benefits to […]
If you’re looking to grow your audience, a strong top-of-funnel marketing strategy is critical. Potential customers at the top of your funnel need to understand what you offer before you can move them deeper into your funnel (and start converting those leads into customers!). Top-of-funnel leads are very early in their buying journey, and are […]
At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling lost and confused is completely understandable with so many acronyms flying around these days. From the media industry alone, we could easily pull together a list of hundreds of acronyms and […]
A 3-Step Guide to Setting Up a Content Campaign By now you have probably realized there is an overload of content, especially digitally given the COVID-19 outbreak. Access to content is instant and mailboxes are full. Every marketing team is looking for the latest and greatest offerings for their audience and sponsors. Everyone wants to […]
When it comes to CDPs, there are numerous benefits, many of which speak for themselves. In order to understand the benefits, let’s first define what a CDP is. A customer data platform (CDP) is a type of software that organizes customer data from a variety of touchpoints, such as website behavior, email marketing activity, demographics, […]
Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was named a 2022 SIIA CODiE Awards finalist in the Best CDP category. CODiE finalists represent the best products, technologies and services in software, information and […]
A/B Testing has been used by marketers for almost a century. According to a Harvard Business Review article, it originated when the statistician and biologist, Ronald Fisher, discovered some of the basics of running an A/B test and randomized controlled experiments. These testing models were then applied to agriculture, medicine, and later marketing. At Omeda, we believe in the importance of testing, […]
Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party data reigns supreme is essential. Here’s why. First-party data holds a lot of value, growing increasingly crucial as we consider the addition of new privacy laws […]
