Visitors will be required to share their contact information in order to view this article. With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate. Even within the Omeda Client Success team, there has been healthy conversation on the benefits to […]
A/B Testing has been used by marketers for almost a century. According to a Harvard Business Review article, it originated when the statistician and biologist, Ronald Fisher, discovered some of the basics of running an A/B test and randomized controlled experiments. These testing models were then applied to agriculture, medicine, and later marketing. At Omeda, we believe in the importance of testing, […]
Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party data reigns supreme is essential. Here’s why. First-party data holds a lot of value, growing increasingly crucial as we consider the addition of new privacy laws […]
Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable. Another important goal for the audience development team – which relates to growing your audience – is making sure your database […]
With the COVID-19 outbreak and the stay at home orders, individuals and companies have had to quickly adjust to the way their businesses are operating. In an event-heavy industry, being unable to come together for trade shows, business meetings, and networking events has significantly impacted the business model for most, if not all media brands. […]
How are you developing integrated programs to drive new revenue? Are you utilizing evergreen materials? What is the ideal team structure? How are you preparing your sales team? Below is a list of do’s and don’ts we’ve collected from both our client community and some of our client success team on how they plan for and […]
Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high level insights for curating the best content and activating your audience: 1. Less is More. Be Impactful in One Channel and Then Expand. Joe Pulizzi […]
Every year the fall is packed with conferences and events. Our team has been on the road for consecutive weeks at a time attending various industry shows. All of the traveling and networking that industry shows bring is a whirlwind, and getting back into the swing of regular workdays and a routine makes it difficult […]