With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate. Even within the Omeda Client Success team, there has been healthy conversation on the benefits to both sides. There are many valid reasons why we should not be gating at this […]
A 3-Step Guide to Setting Up a Content Campaign By now you have probably realized there is an overload of content, especially digitally given the COVID-19 outbreak. Access to content is instant and mailboxes are full. Every marketing team is looking for the latest and greatest offerings for their audience and sponsors. Everyone wants to […]
Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting. We find ourselves still zooming and flooded with promotional emails talking to us about “these uncertain times.” While we hope to move out of the current situation quickly, things aren’t going to […]
As we move through 2021 and understand the importance of adapting, there is one thing that continues to be a theme in all of our conversations: the value of first-party data. We like to think of first-party data as the bread & butter for media companies. First-party data delivers an incredible advantage over other data […]
First-party data grows increasingly crucial as we consider the addition of new privacy laws and the disappearance of the third-party cookie. One thing remains consistent: the relationship with your audience. Your audience is consuming your content and coming back for more. INMA (International News Media Association) just held a webinar and posted a relevant blog on why […]
Today’s consumer has more access to content than ever before. They have the ability to open almost any content at any time and place. With this access being a simple swipe or click away, brand marketers need to be on top of their game when it comes to pleasing their consumers. Your audience not only […]
With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate. Even within the Omeda Client Success team, there has been healthy conversation on the benefits to both sides. There are many valid reasons why we should not be gating at this […]
