Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting. We find ourselves still zooming and flooded with promotional emails talking to us about “these uncertain times.” While we hope to move out of the current situation quickly, things aren’t going to […]
Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable. Another important goal for the audience development team – which relates to growing your audience – is making sure your database […]
With the COVID-19 outbreak and the stay at home orders, individuals and companies have had to quickly adjust to the way their businesses are operating. In an event-heavy industry, being unable to come together for trade shows, business meetings, and networking events has significantly impacted the business model for most, if not all media brands. […]
As we move through 2021 and understand the importance of adapting, there is one thing that continues to be a theme in all of our conversations: the value of first-party data. We like to think of first-party data as the bread & butter for media companies. First-party data delivers an incredible advantage over other data […]
How are you developing integrated programs to drive new revenue? Are you utilizing evergreen materials? What is the ideal team structure? How are you preparing your sales team? Below is a list of do’s and don’ts we’ve collected from both our client community and some of our client success team on how they plan for and […]
First-party data grows increasingly crucial as we consider the addition of new privacy laws and the disappearance of the third-party cookie. One thing remains consistent: the relationship with your audience. Your audience is consuming your content and coming back for more. INMA (International News Media Association) just held a webinar and posted a relevant blog on why […]
As website visitor traffic remains high, there is an opportunity to better engage with your website visitors. Whether this be capturing your unknown website visitors to convert them into new, known audience members, or better serving the known visitors you already have, now is a great time to revamp your website messaging. One of the […]
Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high level insights for curating the best content and activating your audience: 1. Less is More. Be Impactful in One Channel and Then Expand. Joe Pulizzi […]
Today’s consumer has more access to content than ever before. They have the ability to open almost any content at any time and place. With this access being a simple swipe or click away, brand marketers need to be on top of their game when it comes to pleasing their consumers. Your audience not only […]
With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate. Even within the Omeda Client Success team, there has been healthy conversation on the benefits to both sides. There are many valid reasons why we should not be gating at this […]