The Best Ideas Can Come From The Most Unexpected Places One of the largest impacts of the current environment is the toll on relationship-building and maintaining a connection with those that interact with your brand one way or another. Everyone has turned to the virtual life (better known as Zoom), whether it is for events, […]
When it comes to CDPs, there are numerous benefits, many of which speak for themselves. In order to understand the benefits, let’s first define what a CDP is. A customer data platform (CDP) is a type of software that organizes customer data from a variety of touchpoints, such as website behavior, email marketing activity, demographics, […]
Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was named a 2022 SIIA CODiE Awards finalist in the Best CDP category. CODiE finalists represent the best products, technologies and services in software, information and […]
As website visitor traffic remains high, there is an opportunity to better engage with your website visitors. Whether this be capturing your unknown website visitors to convert them into new, known audience members, or better serving the known visitors you already have, now is a great time to revamp your website messaging. One of the […]
The team drafted this blog after listening to questions that were coming in from diverse industries on how to track metrics and conversions. While there is not a singular marketing plan that fits all, there are methods for keeping track of the metrics and conversions in order to 1. Make the marketing plan stronger as […]
Web tracking is a powerful and useful element of audience marketing. Omeda’s web tracking script is something that is often set up, but never utilized at its full potential. Understanding the actionable data web tracking brings combined with your first-party data can lead to great opportunities to further your audience communication and engagement. You may wonder, what exactly can it do? By default, Omeda’s […]
Since the start of the pandemic, audiences are visiting the web for more content than usual. They are increasingly online for a variety of reasons – from finding the latest news, connecting and communicating with peers, and replacing in-person events. We thought it would be an appropriate time to measure and compare our clients’ website traffic from November 2019 to March and April 2020. The […]
