A/B Testing has been used by marketers for almost a century. According to a Harvard Business Review article, it originated when the statistician and biologist, Ronald Fisher, discovered some of the basics of running an A/B test and randomized controlled experiments. These testing models were then applied to agriculture, medicine, and later marketing. At Omeda, we believe in the importance of testing, […]
Messaging best practices are just as important to deliverability as things like engagement and list quality. To put it simply—words matter. As experts in email deliverability, we know how to craft a message that gets straight into the inbox. Here are our 4 favorite and most effective email messaging best practices that will help you […]
Last week, we released a blog sharing our firsthand findings on how Apple’s Mail Privacy Protection release is going to impact email marketing. Since Apple has made this announcement, we’ve received many questions and concerns from our clients on the best way to approach these changes. Omeda can help manage these challenges – watch the video and […]
Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of 2021. The News According to a press release following the announcement, Apple said “Mail Privacy Protection stops senders from using invisible pixels to collect information about […]
Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable. Another important goal for the audience development team – which relates to growing your audience – is making sure your database […]
With the COVID-19 outbreak and the stay at home orders, individuals and companies have had to quickly adjust to the way their businesses are operating. In an event-heavy industry, being unable to come together for trade shows, business meetings, and networking events has significantly impacted the business model for most, if not all media brands. […]
How are you developing integrated programs to drive new revenue? Are you utilizing evergreen materials? What is the ideal team structure? How are you preparing your sales team? Below is a list of do’s and don’ts we’ve collected from both our client community and some of our client success team on how they plan for and […]
Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high level insights for curating the best content and activating your audience: 1. Less is More. Be Impactful in One Channel and Then Expand. Joe Pulizzi […]
Earlier this year we published our initial Virtual Events Do’s and Don’ts insights. As virtual events have had time to evolve, we thought it would be timely to note some of the trends and best practices we have noticed and heard about from our client community. The late summer and fall seasons have been packed with virtual events, […]
While this holiday season will be different due to the pandemic, there will still be a flurry of promotional emails into your audiences’ inboxes. During this time of increased volume, creating a strategy to achieve the strongest inbox placement is important. The volume coming through in November and December is significantly more than any other time of […]
