Over the past few years, data privacy has become an important part of any organization. Here at Omeda we’ve always focused on protecting and governing the data we are tasked to manage on behalf of our clients. Given the rise of data protection regulations Omeda’s role as a steward of our client’s data has grown even […]
Ask any marketer what they dislike the most about email marketing and you’ll likely hear something about filters and the dreaded spam folder. We get it. It can be frustrating—after spending countless hours crafting the perfect email and clever subject line, having your email land in the spam folder is a tough pill to swallow. […]
On September 20, 2021, Apple rolled out Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Since then, the Omeda team has been testing Mail Privacy Protection and keeping a close eye on email data to determine how total open rates would be affected. In January, we […]
Last year, over 300 billion emails were sent globally. In the Omeda ecosystem, 4.7 billion emails were sent across 185,000 different deployments. While every one of these emails was a legitimate message from professional content producers in B2B media, consumer media, non-profit associations, and other professional services, sometimes emails don’t arrive. We recently released a […]
Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement, the Omeda team began testing Mail Privacy Protection to determine how total open rates would be affected. Now, a few months later, we have results […]
Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party data reigns supreme is essential. Here’s why. First-party data holds a lot of value, growing increasingly crucial as we consider the addition of new privacy laws […]
Last week, we released a blog sharing our firsthand findings on how Apple’s Mail Privacy Protection release is going to impact email marketing. Since Apple has made this announcement, we’ve received many questions and concerns from our clients on the best way to approach these changes. Omeda can help manage these challenges – watch the video and […]
Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of 2021. The News According to a press release following the announcement, Apple said “Mail Privacy Protection stops senders from using invisible pixels to collect information about […]
Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable. Another important goal for the audience development team – which relates to growing your audience – is making sure your database […]
With the COVID-19 outbreak and the stay at home orders, individuals and companies have had to quickly adjust to the way their businesses are operating. In an event-heavy industry, being unable to come together for trade shows, business meetings, and networking events has significantly impacted the business model for most, if not all media brands. […]
