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Privacy & Data Governance

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Teddy Serrano
by Teddy Serrano
September 1, 2021

How Will Apple’s Mail Privacy Protection Affect Email Marketing? We Tested it So You Don’t Have To

Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of 2021.  The News  According to a press release following the announcement, Apple said “Mail Privacy Protection stops senders from using invisible pixels to collect information about […]

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Poppy Boyd
by Poppy Boyd
August 24, 2021

Taking a Look at the Longevity of Your Audience

Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable.   Another important goal for the audience development team – which relates to growing your audience – is making sure your database […]

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Poppy Boyd
by Poppy Boyd
July 23, 2021

Reinvention: Strategically Innovating Your Brands for the Future

With the COVID-19 outbreak and the stay at home orders, individuals and companies have had to quickly adjust to the way their businesses are operating. In an event-heavy industry, being unable to come together for trade shows, business meetings, and networking events has significantly impacted the business model for most, if not all media brands. […]

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Poppy Boyd
by Poppy Boyd
March 12, 2021

Top 10 Ways to Curate Strong Content – Lessons Learned from The Digital Summit at Home

Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high level insights for curating the best content and activating your audience: 1. Less is More. Be Impactful in One Channel and Then Expand. Joe Pulizzi […]

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Cara Duarte
by Cara Duarte
November 23, 2020

CPRA: California Privacy Rights Act

California votes passed ballot Proposition 24, the California Privacy Rights Act of 2020 (“CPRA”) on November 3, 2020. The CPRA makes changes to the 2018 California Consumer Privacy Act (“CCPA”), which sets regulations for companies that conduct business in California. It goes into effect on January 1, 2023 and only applies to personal data collected […]

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Cara Duarte
by Cara Duarte
January 10, 2020

Get the Most Out of the Events You Attend

Every year the fall is packed with conferences and events. Our team has been on the road for consecutive weeks at a time attending various industry shows. All of the traveling and networking that industry shows bring is a whirlwind, and getting back into the swing of regular workdays and a routine makes it difficult […]

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