Omeda Named 2022 SIIA CODiE Awards Finalist for Best Customer Data Platform (CDP)
Omeda’s Customer Data Platform Earns Nod from Industry Leaders
Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was named a 2022 SIIA CODiE Awards finalist in the Best CDP category. CODiE finalists represent the best products, technologies and services in software, information and business technology.
Omeda’s CDP has been nominated four times previously and won the Best CDP category in the 2021 CODiE Awards. The Omeda CDP empowers audience developers to create sophisticated cohorts based on both attributes and behaviors, while seamlessly engaging these audiences with unique content and offers. While other CDPs are designed to provide a simple point solution strategy, Omeda’s CDP is part of an overarching audience orchestration strategy. The solution features:
- Web Tracking
- Real-time Data
- Native Solutions
- Data Segmenting
- Enhanced Marketing Automation
- External Integrations
Omeda’s CDP powers advanced web behavioral tracking segmentation and activation for over 60 companies across over 800 websites. As one of the only CDPs built on a fully-managed audience database complete with native email, marketing automation and subscription fulfillment functionality, Omeda provides the industry leading, end-to-end audience management solution. Through combining a CDP and marketing automation platform, marketers can effortlessly target in real-time based off of demographics, web behaviors, email behaviors and product subscriptions.