Cultivating a loyal and engaged audience goes beyond getting impressions and clicks – It’s about building a thriving community. In this article, learn how to transform your passive audience into an active and interconnected community. From fostering meaningful interactions to leveraging the power of shared interests, discover the keys to turning your audience into a […]
With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate. Even within the Omeda Client Success team, there has been healthy conversation on the benefits to both sides. There are many valid reasons why we should not be gating at this […]
Last year, over 300 billion emails were sent globally. In the Omeda ecosystem, 4.7 billion emails were sent across 185,000 different deployments. While every one of these emails was a legitimate message from professional content producers in B2B media, consumer media, non-profit associations, and other professional services, sometimes emails don’t arrive. We recently released a […]
While compelling content is still the biggest factor in increasing sales for publishers, a mix of targeted marketing promotions and online tactics can give subscriptions an extra boost. In an effort to reduce reliance on advertising and diversify revenue mix, publishers are looking for additional avenues to drive paid subscription revenue. Here are 4 actions […]
The key to a strong email deliverability strategy lies in consistency, continuous improvement, and most importantly—engagement. Engagement trends have a huge impact on deliverability, so fostering an environment ripe for engagement is your best bet to ensure your emails always land in recipient inboxes. Here are 4 top trends to keep in mind as you […]
A/B Testing has been used by marketers for almost a century. According to a Harvard Business Review article, it originated when the statistician and biologist, Ronald Fisher, discovered some of the basics of running an A/B test and randomized controlled experiments. These testing models were then applied to agriculture, medicine, and later marketing. At Omeda, we believe in the importance of testing, […]
Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party data reigns supreme is essential. Here’s why. First-party data holds a lot of value, growing increasingly crucial as we consider the addition of new privacy laws […]
Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting. We find ourselves still zooming and flooded with promotional emails talking to us about “these uncertain times.” While we hope to move out of the current situation quickly, things aren’t going to […]
by the Subscription Management Team With audit and interim issues quickly approaching, the Subscription Management Team wanted to remind you of a few things: Before Your Audited Issue: If you’re using our OEC tool, be sure to work on any uncoded responses so that the records will process prior to the issue. It is a good […]
Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable. Another important goal for the audience development team – which relates to growing your audience – is making sure your database […]